Battersea Power Station Development Company has launched the retail and leisure element of Battersea Power Station, which will offer 100 shops and more than 40 restaurants.
The scheme, due to reopen in 2020, will include 700,000 sq ft of retail space and 225,000 sq ft of F&B space as well as a 35,000 sq ft food hall.
The retail and leisure space will be in the two former turbine halls and will be split over three floors, with the retail sitting under the restaurant and office space.
Battersea Power Station Development Company is looking to target “carefully curated brands” for its retail element.
Turbine Hall A, built in the 1930s, will include some of the original Art Deco façades and house the Premium Collection, which will include luxury brands.
Turbine Hall B, completed in the 1950s, has a sparer aesthetic and will bring together contemporary brands.
Apple has already prelet 500,000 sq ft of offices within the building.
Third-largest retail destination in central London
When completed, Battersea Power Station will be the third-largest retail destination in central London. Transport improvement works will make the area more accessible. MBNA Thames Clippers boats will service the scheme, and the Northern Line is being extended to give the site its own Underground station.
Simon Murphy, deputy chief executive officer and chief financial officer of Battersea Power Station Development Company, said: “The retail offering here will form a key part of a new London destination we are creating at Battersea Power Station. Locals and those from across Britain and the world will be coming here for all sorts of reasons, including being able to go into one of the world’s most recognisable buildings.”
Sam Cotton, retail leasing director at Battersea Power Station Development Company, said: “We are creating something very special here that will stand alone in the retail world. We will be giving consumers access to both well-known brands, as well as great start-ups from Britain and around the world.
“The response we have already had from businesses has been incredible and as we are hand-picking every single retailer, this is going to be a fantastic place for both retailers and consumers. We are scouring the globe, not only for the best retailers but also looking at how we can provide a platform for the wider evolution of retail.”
Attracting home-grown talent
Helen Carr, F&B leasing director at Battersea Power Station Development Company, said: “Food lovers, chefs and restaurateurs from all over the world have their eyes on the Power Station as it emerges as a new food destination and we are in a great position to attract the best of this home-grown talent and global cuisines.
“We will have a 35,000 sq ft food hall showcasing innovative dining experiences that combine the best of London’s vibrant food scene, including the latest restaurant start-ups, new concepts, and international cuisines. It will be a place to discover emerging talent, alongside established chefs, and a chance to sample the latest food trends or enjoy old favourites.”
Shirin Elghanayan, partner at CWM, said: “I regularly speak to retailers and brands around the world and the anticipation about what is being created at Battersea Power Station is tremendous. This is such a unique offering because of the iconic status of the building and the fact that it will be housing brands offering something new, bold and creative.”
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