Links with the Love Island reality TV show have helped Boohoo to overtake Asos as Britain’s biggest online fashion retailer by stock market value.
Founded in 2006 by Carol Kane, 52, and Mahmud Kamani, 54, who sold clothes wholesale to high street groups such as New Look and Primark before undercutting their clients to sell directly to consumers, Boohoo is worth £2.46 billion.
Links with the Love Island reality TV show have helped Boohoo to overtake Asos as Britain’s biggest online fashion retailer by stock market value.
Founded in 2006 by Carol Kane, 52, and Mahmud Kamani, 54, who sold clothes wholesale to high street groups such as New Look and Primark before undercutting their clients to sell directly to consumers, Boohoo is worth £2.46 billion.
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