Fast-growing online fashion retailer Boohoo.com started out as a supplier selling clothes to UK high-street brands. Now it is buying the brands themselves. Last week it snapped up the online business of Karen Millen out of administration in a £18m purchase aimed at broadening its appeal beyond the fashion-conscious teenagers that helped fuel the upstart’s rapid rise.
Fast-growing online fashion retailer Boohoo.com started out as a supplier selling clothes to UK high-street brands. Now it is buying the brands themselves. Last week it snapped up the online business of Karen Millen out of administration in a £18m purchase aimed at broadening its appeal beyond the fashion-conscious teenagers that helped fuel the upstart’s rapid rise.
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