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Bovis homes in on record profit from rebuilt reputation

A focus on standards was highlighted by Bovis Homes yesterday as it said that it was on track to hit its target for 4,000 completions this year.

The FTSE 250 housebuilder, which has been dogged by controversy over poor-quality homes, said that it was expecting to deliver record profits.

It has updated its sales strategy to counter uncertainty surrounding Britain’s exit from the European Union, increasing its use of part-exchange deals over recent months.

The method, which allows buyers to trade in their home as part-payment for a new property, accounted for about 15% of the company’s total reservations in the second half of the year.

Click here for the full Times article (£)

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