British Energy has made what it describes as a “multi-million-pound financial investment” in UK-based property web site HomeDirectory.com.
The deal will give the power giant a minority stake in the on-line service, which offers prospective buyers a virtual view of houses and flats for sale throughout Britain, including 360-degree pictures of properties and neighbourhoods.
In an official statement, the company said it believes deals like this will open up new routes to consumer markets for utility services as buyers increasingly exercise their freedom to shop around for the best deals.
EGi News 10/01/00