The developer behind failed proposals for the tallest building in west London is working up plans for a fresh attempt.
Starbones and Galliard Homes’ plans for the 32-storey Chiswick Curve scheme, comprising 320 homes and flexible office space, were rejected at appeal a year ago.
The duo were unsuccessful at quashing the secretary of state’s refusal for the 120m-tall building designed by Studio Egret West.
But now Starbones has scaled back the height, at just 24 storeys, with around 300 flats and 50,000 sq ft of business space across three floors. The new proposals include 35% affordable housing and a maximum height of 90m.
The Holly House site spans 0.6-acres on the Chiswick roundabout and has been vacant for three decades. There have been a number of attempts at unlocking the land for development, with commercial and residential schemes proposed over the past 20 years.
Before Starbones’ 2015 proposal there were three different office schemes that gained consent but were never built: the Pinnacle, the Citadel and the Octopus. The tallest rose to 26 storeys, but was withdrawn after secretary of state call-in.
The developer is targeting a start on-site in spring 2022, pending a planning decision this year.

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