Build-to-rent developer Get Living has appointed Christopher Raeburn to design a new creative hub at its East Village development in Stratford, E20.
The Lab E20 will launch in July, bringing together fashion, tech and design brands in a 3,500 sq ft space on the ground floor of East Village’s Victory Plaza.
Christopher Raeburn is the founder and creative director of Raeburn and global creative director of Timberland.
The Lab E20 will take inspiration from Raeburn’s sustainable design philosophy, including the Raemade ethos, which pioneers the reworking of surplus fabrics.
It will host a six-month programme of exhibitions, installations, workshops and events with partners including the British Fashion Council.
East Village’s flagship community cultural venue and Preview programme will focus on positive fashion, climate action and recycling.
Raeburn said: “Since the formation of Raeburn on Fish Island back in 2009 we have always been about innovation, inspiration and collaboration.
“The Lab E20 has allowed us to truly bring those values to scale, resulting in a meaningful space for all creative thinkers, alongside a provocation to the industry to reconsider our approach to material use and the merits of waste.”
Caroline Rush CBE, chief executive of the British Fashion Council, added: “East Village will be the intersection where creative experimentation and social value combine.”
Get Living’s East Village is the developer’s first and largest development. The site spans 67 acres and will see around 5,000 homes at the former Olympic Park in Stratford, east London. Some 2,000 homes are already operational, with the latest phase offering 482 flats in the two tallest towers at Victory Plaza.
Ailish Christian-West, director of real estate at Get Living, said: “Our vision is for East Village to become a stage where meaningful things are created, offering visitors and members of the community the opportunity to experience and see things being made, to learn about the products and the design, before buying them.”
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