The City of London Corporation is launching a string of events to raise awareness of the benefits of returning to the City and face-to-face interaction.
The Square Smiles campaign will showcase the City’s culture, heritage, cuisine, entertainment, retail and architecture.
The City Corporation said the Square Mile’s economy had suffered during the past year owing to work-from-home guidance significantly reducing footfall, but recent figures showed “promising signs of recovery with worker footfall”, with numbers back up to two-thirds of pre-pandemic levels.
Lord mayor Vincent Keaveny said: “The City’s streets are springing back to life as more and more workers return after the lifting of restrictions. There has never been a better time to come back and enjoy the Square Mile’s vibrant offer. This campaign will showcase the very best of the City’s hospitality, culture, retail and much more to support our recovery.”
Policy chair of the City of London Corporation, Catherine McGuinness, added: “It is great to see our outlets bustling again and workers happy to be back to the Square Mile after months of lockdown. This campaign will build on the growing momentum behind the return to the City and drive a sustainable recovery.”
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