The City of London Corporation and the City Property Association have launched a report to promote the City as a global financial centre ahead of next week’s MIPIM conference in Cannes, where rival European cities will be campaigning to attract businesses away from London.
Figures released in the report, The City as a place for people, showed that 89% of global institutional investors view London as having the best pool of talent for financial services in Europe.
The FTI survey of 101 global institutional investors also found London was the best European city for businesses according to 58% of institutional investors, the clear frontrunner of all the European cities, and almost three times more popular than the next city on the list, Dublin, at 22%.
The findings were supported by a separate survey of 2,568 corporate decision makers spread evenly across France, Germany, Spain and the United Kingdom. The City said the study showed that London far out-stripped continental rivals when given a choice of 20 cities. When asked:
• Which European city has the best pool for talent? 20% voted for London, 13% for Paris, and 8% for Frankfurt
• What is the best European city for business? 21% voted for London, compared with 13% for Paris and 7% for Frankfurt.
Christopher Hayward, chairman of the City of London Corporation’s planning and transportation committee, said: “We constantly need to be in a competitive mode and to be reminding people what it is the City has got to offer, and what it is we are offering, and I think that is important in a post-Brexit environment for us.”
Surveyed businesses listed the City’s proximity to innovative and creative clients and tech hubs, the breadth and depth of expertise across financial and professional services, transport infrastructure, cultural offering, smart enabled office buildings and access to world-leading specialists, services and clients among the reasons they continue to select the City of London.
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