Kurdish millionaire Azad Cola is selling the Kensington Close Hotel & Spa, W8, for around £350m.
His company, Cola Holdings, has instructed Savills and CBRE to market the property, which will be offered free of branding and management.
Bids are expected later this month.
Cola spent £45m refurbishing and extending the property in 2012. It has 708 bedrooms, 12 meeting rooms and a spa with a swimming pool and gym.
Cola posted pretax profits of £11.2m in the year to 30 September 2014, up 23% on the previous year, as well as an increase in turnover from £52m to £64.3m.
The hotel was also refinanced in 2013 with a £30m loan from Bank of Scotland.
Cola sold its 170-bedroom Kingsway Hall hotel, W1, to Shiva Holdings for around £100m in October last year, immediately following its financial year-end.
Income from the sale of Kensington Close will be reinvested in the business as Cola focuses on his remaining hotel, The Westbury, W1.
Cola Holdings was founded by Cola’s father, Bakir. He took over as the company’s sole director last year.
