One Rebel, the new pay-as-you-train gym concept backed by one of the founders of Fitness First, has appointed Colliers International to seek sites in central London.
It wants to open up to three outlets of between 4,000 sq ft and 8,000 sq ft this year and build a 20-strong chain within five years.
Fitness First founder Mike Balfour and former chief financial officer Zillah Byng-Maddick are backing the firm, together with private clients of Chancery Investment Partners.
One Rebel was launched by Balfour’s son James in April.
Annabel.Dixon@estatesgazette.com
