A high-profile trade show for construction professionals has issued a new set of diversity standards for exhibitors after one firm used Las Vegas-style showgirls to promote its products last year.
UK Construction Week, which attracts more than 670 exhibitors each year, will now encourage companies to “consider the mix of staff you have on the stand (gender, age, ethnicity etc)”.
“Do they represent the diversity of your company, and if not, be prepared to explain why not,” it said. Standards also cover issues such as clothing worn by promotional staff and the activities on stands.
