The 253-year-old former perfume supplier to the British royal household is returning to London to open its only UK store.
The distributor of Creed fragrances, the Orange Square Company, is understood to have paid a premium of just over £500,000 pa for a 1,100 sq ft shop at 99 Mount Street, W1. It will take on a 15-year lease at the property, which will be Creed’s first standalone London shop since the mid-1800s.
Creed has boutiques in Paris and New York, but in the UK it is stocked mainly in department stores.
The company was founded in 1760 in Mayfair and was later appointed an official supplier to the royal household by Queen Victoria. James Andrew International advised Creed; Lonic acted for the private overseas landlord.
Joanna.Bourke@estatesgazette.com
