The Crown Estate has relaunched Princes Arcade on Jermyn Street in St James’s, following a complete refurbishment to attract new concepts and independent retailers to the area.
Connecting Jermyn Street and Piccadilly, the Regency-era arcade now has eight new retail spaces alongside five existing retailers, including shoemaker Grenson’s new concept store.
The units range from 150 sq ft to 1,200 sq ft and the Crown Estate is to offer flexible letting terms, with one unit designated as a pop-up for the trial of new formats, and to keep refreshing the arcade.
Princes Arcade also now has two canopied entrances created by contemporary artist Andrew Bick and a new double-height glazed frontage on Piccadilly.
It is part of a wider programme of investment into the area by the Crown Estate, which has included the £400m redevelopment of St James’s market in a joint venture with Oxford Properties Group.
Oliver Smith, head of St James’s at the Crown Estate, said: “We want to be agile and responsive to our customers’ needs, and that means offering spaces which allow them to be agile, too.
“Princes Arcade is just the first step for us working towards delivering greater flexibility. With this series of new retail spaces, we want to welcome a new generation of brands and talent to St James’s – brands which share the passion for craft and skill that has made the area famous, and which will enhance this one-of-a-kind destination.”
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