Capital Shopping Centres officially changed its name to Intu Properties today.
The group announced the plan to change its name last month and a follow up announcement today confirmed the change has now taken effect.
A total of £25m is being invested in new digital infrastructure over the next three years.
This is to help to roll out the Intu name at the group’s 12 shopping malls, install new fibre optic cabling and WiFi networks, and launch this spring intu.co.uk, a transactional, fashion-focused, mobile-enabled website.
The group said: “Our aim is to transform our digital proposition and for intu.co.uk to provide the UK’s leading digital shopping centre experience.
“We have the scale and focus, through our operations and research, to understand what a customer wants, a seamless multi-channel experience, and to deliver it.
“Our objective from these initiatives is to generate a stronger relationship with consumers, delivering more frequent visits, longer dwell time and increased spend. This will in turn enhance our proposition to retailers and open new sources of income.”
nick.whitten@estatesgazette.com
