Deliveroo is looking for sites to roll out its Deliveroo Editions concept, which will see it open as many as 30 kitchens across the UK.
The delivery app will use the sites to host chefs and restaurants, giving them extra exposure in new markets.
It will use Deliveroo’s database to calculate where has the most demand for a brand’s product, and offer restaurants surplus kitchen space to keep up with growing takeaway orders.
The flexibility of the concept means that its site requirements are fluid – all it needs is access to power, water and drainage. This opens up an opportunity to landlords sitting on car parks, service yards and development sites to generate income from otherwise redundant land.
The platform will give customers across the UK access to more than 200 restaurant brands including MEATLiquor, Gourmet Burger Kitchen and Busaba Eathai.
At a time when soaring costs are forcing many independent restaurants off the high street, Deliveroo Editions will gives restaurateurs the chance to launch new innovations, creating in excess of 1,000 new restaurant jobs across the UK.
The roll-out will see Deliveroo provide restaurant partners with the infrastructure – including bespoke kitchens, local marketing support and fleets of riders – that allows them to launch delivery-only menus catered to local tastes.
Deliveroo Editions will also mean customers who want food from restaurants that have yet to open in their town or city will be able to access their menus to enjoy at home – cooked by chefs employed and trained by the restaurants themselves.
The nationwide launch – to be followed by an international roll-out – comes after successful London trials where restaurant partners have included Franco Manca, On The Bab and Motu Indian Kitchen, a collaboration with Michelin-starred restaurateur Karam Sethi.
Co-founder of MEATliquor Scott Collins said: “Deliveroo Editions presents us with the perfect opportunity to extend our reach and test the waters in areas where we may not open bricks and mortar restaurants.”
Alongside established restaurant groups, Deliveroo Editions also works with independent restaurants and food start-ups.
Joseph Moore, founder of Crust Bros, said: “Deliveroo Editions has allowed me to create a whole new brand, with everything from the menu to the packaging designed specifically for delivery. I started out in a street food market in south London and just three years on I’m now delivering my pizzas to thousands of new customers.”
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