Manchester-based residential developer One Heritage Group has been rebranded as Zentra Group under a comprehensive restructuring plan.
The rebranding is part of the company’s renewed strategic focus and its independence from the One Heritage brand. The business said it gives it “greater flexibility to reshape its image in the UK property market”.
Key developments by the company include One Victoria in Manchester, Bank Street in Sheffield, Lincoln House in Bolton, St Petersgate in Stockport and Victoria Road in Eccleshill, Bradford.
OHG was listed on the London Stock Exchange in 2020 and since then has successfully delivered more than 150 schemes as principal and over 100 as development manager.
Zentra will focus on two core residential sectors by delivering apartments under its Living brand and houses under its Homes brand, while continuing to provide development management and property management services.
The company will also seek out regeneration and growth opportunities through partnership and collaborative working, looking to build on relationships with local authorities and registered providers.
Jason Upton, chief executive of Zentra (pictured), said: “The decision to rebrand stems from a desire to establish a unique identity that resonates with the company’s new vision. The name Zentra was chosen to embody the values of balance, harmony and focus, with Zen symbolising a sense of calm and a mindful approach to property development.
“By adopting this new brand, we are positioning Zentra as a trusted, forward-thinking leader in the UK property sector. We create attractive, sustainable developments that enhance places. Having two distinct sub-brands allows us to tailor our messaging and marketing efforts more effectively. The Living brand will resonate with professionals seeking modern, vibrant living spaces in city centre locations, while the Homes brand will appeal to families and individuals looking for more traditional options.”
He added: “The restructuring of One Heritage Group and its rebranding to Zentra Group represent a pivotal moment in our journey. By realigning operations with the current market environment, deleveraging by selling some assets and focusing on core residential development strengths, we are positioning ourselves for long-term success.”
Photo © Zentra Group
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