Easyhotel has acquired the 999-year lease on a site along Blackpool’s seaside promenade.
The budget hotel chain plans to develop a purpose-built 103-room easyhotel with two café or restaurant units on the ground floor at 429 The Promenade, located close to Blackpool South station.
Development is expected to complete in the group’s 2020/21 financial year. The hotel will then be sold.
The total cost of the acquisition and construction is expected to be £7.6m.
Easyhotel said that in an area where the accommodation market is dominated by small unbranded hotels and B&Bs, of which 93% have no quality grading, there is an opportunity for the company to deliver a guaranteed standard of accommodation to those visiting Blackpool.
Guy Parsons, chief executive of easyhotel said: “Once open, easyhotel will make a major contribution to the local hospitality trade.”
Easyhotel also announced the opening of three further owned hotels in Leeds, Sheffield and Barcelona, Spain, as well as two franchised hotels in Reading and Belfast.
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