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Filmgoers vote with their seat — and pizza

Everyman Cinemas will spread into Scotland, Wales and Northern Ireland after expanding rapidly from its London origins.

The upmarket chain, which offers sofas and armchairs to its audiences, has grown to 22 venues with 69 screens and has another 15 committed sites. It aims to reach a half-century over the next four years.

It was launched in 2000 with the purchase of the Everyman Cinema in Hampstead, north London, which dates back to the 1930s. Its sites contain bars and serve food and drink to customers while they are watching.

Click here for the full Times article (£)

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