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Fired Earth falls to Aga

Aga Foodservice has paid £29.5m for Fired Earth.

Fired Earth has 46-55 showrooms and out-of-town stores selling paints and ceramics.

Aga is based in the Midlands. Its only presence inside the M25 has been the opening of its Knightsbridge store in February.

The Guardian 10/07/01 page 19
The Independent 10/07/01 page 13
The Times 10/07/01 page 31
Financial Times 10/07/01 page 27

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