Dutch boutique hotel chain CitizenM has opened its biggest property to date in Tower Hill. EG went behind the scenes for a sneak peak at its latest offering, which features a number of new concepts for London including an own-brand store, café and bar.
Modular construction means that the 370-room hotel will offer luxurious lifestyle and five-star hotel facilities but with a low price tag. Each room is identical but after construction of the ground floor the rooms can be stacked, said CitizenM’s chief marketing officer Robin Chadha.