Frozen yoghurt brand Pinkberry is to open its first UK standalone outlet at Westfield Stratford City in east London.
The retailer made its debut this summer with a concession in Selfridge’s.
Pinkberry has secured a deal to open a 1,500 sq ft shop in the mall.
The chain was launched in California in 2005 and it is operated by international retailer MH Alshaya Co in the Middle East, Russia and the UK.
Harper Dennis Hobbs is exclusively retained to expand the chain in the UK.
samantha.mcclary@estatesgazette.com
