Tchibo, the German retailer and coffee shop chain, is joining forces with J Sainsbury and Somerfield to expand in the UK.
The goal is to create 200 shops-in-shops within Somerfield and Sainsbury’s during 2006. These will offer Tchibo-branded coffee and consumer goods.
Both Sainsbury’s and Somerfield lag behind their rivals Tesco and Asda in their non-food offering.
Tchibo, Germany’s second-largest consumer goods company, is also rapidly expanding its own high-street outlets from 40 to 60 this year. There are around 1,000 outlets already.
References: The Independent on Sunday Business 11/12/05 page 2
