Wrenbridge and Savills Investment Management have won approval for a £50m shopping centre redevelopment in Hertford.
The development partners, acting on behalf of the Diageo Pension Trust, have gained planning permission from East Herts District Council for the development of Bircherley Green Shopping Centre.
The Corstorphine + Wright-designed scheme is intended to replace a 1980s shopping centre with the development anchored by an 86-bed Premier Inn hotel, alongside 50,000 sq ft of retail, cafés and restaurants.
Also within the consent are 70 new flats, and the refurbishment of a car park and bus station.
The 2.5-acre site sits on the River Lea at the centre of Hertford’s historic centre.
The partners said today that despite its affluent catchment, Hertford had previously faced challenges in providing appropriate accommodation for national retail brands “owing to fragmented ownership, small unit size and historically sensitive buildings in the town centre”.
Construction is scheduled to begin next year.
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