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Guinness ditches BTR at Bromley-by-Bow

The Guinness Partnership is looking to drop build-to-rent housing in favour of market sale at its 900-home Bromley-by-Bow in east London, E3.

It will change the tenure of 500 homes in phase one of the Imperial Street scheme from rental to market sale.

The first phase also has consent for 25% affordable housing by habitable room, at discount market rent, which will be increased to 49% under the shared ownership tenure.

The developer has also applied for minor changes to the layout and number of bedrooms for the 152 flats in phase two. It includes 39% market sale homes and 61% affordable housing, with a mix of London affordable rent and shared ownership homes.

The Guinness Partnership acquired the consented first phase from Danescroft in 2018, shortly after it picked up 400 homes in phases two and three from Lindhill 2018.

The 900-home masterplan will include 50% affordable housing, which the Guinness Partnership says will include mixed tenures.

London Legacy Development Corporation is recommended to approve the application at the committee on 17 March.

To send feedback, e-mail emma.rosser@egi.co.uk or tweet @EmmaARosser or @estatesgazette

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