Fitness brand Gymshark has confirmed it is launching its first permanent bricks-and-mortar store at Regent Street, W1.
The label has signed a 10-year lease for the 18,000 sq ft store at 165 Regent Street, which was formerly occupied by J Crew. It is scheduled to open next summer.
Workout studios and events space will also form part of the offer.
Gymshark was co-founded by entrepreneur Ben Francis in 2012.
“From the start of this brand nine years ago in my bedroom in the West Midlands, to now have a store here on Regent Street is… mindblowing,” Francis said on YouTube.
He added: “To have this permanent place for people to come and experience the Gymshark brand and community will be absolutely game-changing.”
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