The UK’s first Hard Rock Hotel is to open in Marble Arch, W1.
Operator glh Hotels is to rebrand its 1,000-bedroom Cumberland Hotel at Great Cumberland Place off Oxford Street.
Work on the overhaul will begin in late 2016 and the hotel is due to open in summer 2018.
The rebranded, refurbished and upgraded hotel will integrate UK music memorabilia and include a restaurant and bar.
The building is owned by the Portman Estate.
The Hard Rock Hotel portfolio comprises 23 hotels in locations including Bali, Chicago, San Diego, Florida (pictured) and Ibiza.
• To send feedback, email amber.rolt@estatesgazette.com or tweet @amberrolt or @estatesgazette
