Fashion brand Mulberry has exchanged contracts to open a shop at 100 Regent Street, W1.
The new flagship store was formerly occupied by Austin Reed. Mulberry will be taking 5,000 sq ft on a 10-year lease.
The property has been modified to create three new retail stores. A further two new retail units at 92-100 Regent Street will be launched later this year offering a further 26,650 sq ft of flagship retail space alongside the Mulberry store.
Ian Cody, director, asset management, Hermes, said: “Following an extensive period of asset management, we are pleased that the remodelling of the building has completed. Securing a luxury global brand such as Mulberry is testament to the work we have undertaken on the property, and Regent Street’s appeal as an international retail destination. We are hoping to announcing further lettings in the near future.”
CBRE acted on behalf of Hermes Investment Management.
Jonathan Eastwood, senior director, central London retail at CBRE, said: “Demand for space in London’s West End remains strong, with a number of international and domestic retailers still looking for new stores in premium brand locations.”
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