A 22-storey build-to-rent tower planned for a former Tesco site behind the iconic Hoover Building has been rejected following local resident backlash.
Ealing Council’s planning committee overruled planning officer recommendations and vetoed the proposals from Amro Real Estate.
The developer had proposed an art deco-inspired build-to-rent development comprising 305 apartments called The Wiltern on the site currently occupied by a petrol filling station.
The council rejected the development because of the proposed height and massing on the site of the Grade II listed Hoover Building.
The planning application received 364 individual representations from the public, the majority of which were opposed to the development.
Complaints focused on overpopulation in the area, high density development and resulting increased pressure on oversubscribed health and education services.
Campaigners also launched a petition 10 months ago, calling for a stop to the development. The petition collected more than 2,700 signatures, but was not sent to the council before the committee meeting documents were filed.
Following a reduction in height, the development gained support from Historic England. It was also approved by the GLA, Transport for London and the Environment Agency.
Amro Real Estate had agreed to acquire the development, subject to planning, seeking to expand its BTR platform AmroLiving. Tesco had opted to sell the site following a review of its London property portfolio.
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