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High street makes ‘experiences’ its new battleground

Sitting back with a glass of wine while listening to a live jazz band sounds like a typical night out in London – but what might surprise some is that you can experience it all by popping to a Waitrose supermarket.

Customers at the grocer’s King’s Cross branch have been spotted dancing in the aisles while they shop, as the store transforms into a “lively hub” every Thursday evening with a free jazz concert, filled with saxophones, guitars and drums.

It forms part of a sweeping move among retailers to lure people back to the struggling high street.

Click here for the full Telegraph article (£)

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