The makeover at H&M appeared yesterday to have some way to go as the fashion retailer warned that it needed to invest further in its online business.
The vast Swedish chain, which boasts almost 5,000 stores in more than 60 countries, has been outpaced on investment in digital technology by Inditex, its great rival from Spain, leaving stock unsold and hitting profits.
The makeover at H&M appeared yesterday to have some way to go as the fashion retailer warned that it needed to invest further in its online business.
The vast Swedish chain, which boasts almost 5,000 stores in more than 60 countries, has been outpaced on investment in digital technology by Inditex, its great rival from Spain, leaving stock unsold and hitting profits.
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