Hotel giant Hilton has committed $50m (£38m) over the next five years to expand its portfolio in Sub-Saharan Africa.
The cash is intended to support the conversion of around 100 hotels (roughly 20,000 rooms) in multiple African markets into Hilton-branded properties, including its flagship Hilton Hotels & Resorts brand, the upscale DoubleTree by Hilton and its recently launched Curio Collection.
Patrick Fitzgibbon, senior vice president of development for EMEA, said: “Hilton remains committed to growth in Africa, having been present on the continent for more than 50 years.
“The model of converting existing hotels into Hilton-branded properties has proved highly successful in a variety of markets and we expect to see great opportunities to convert hotels to Hilton brands through this initiative.”
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