House of Fraser this week confirmed that it will anchor BICC Development’s 600,000 sq ft (55,740m2) Oracle shopping centre in Reading.
BICC is about to submit a planning application for the scheme, which is scheduled to open by Christmas 1998.
The retailer’s managing director, Andrew Jennings, said: “We are delighted to have obtained the prime spot in this exciting new development.”
Local agents have also welcomed the news. Vail Williams’ Chris Cave commented: “Fraser’s new store will provide added impetus to the development proposals, as well as much needed variety and competition to the town’s principal John Lewis department store – Heelas.”
- House of Fraser has just announced pretax losses of £4.3m in the 26 weeks to July 29. Sales dropped from £326m to £323m.
