Royal London Asset Management and development partner Londonewcastle are selling a £300m residential scheme at Hurlingham Retail Park in Fulham, SW6.
The pair have appointed CBRE to sell the freehold with vacant possession and consent for 269 luxury flats.
The 3.2-acre consented waterfront site is being sold with no guide price, but buyers expecting bids in excess of £60m.
Last year Londonewcastle reworked the plans with Hopkins Architects, raising the number of homes to 269, with 32,775 sq ft of retail and shrinking the car park.
The Hurlingham on the River scheme comprises buildings of up to 12 storeys with 50,000 sq ft of amenity space, a 24,000 sq ft private resident’s garden and 475 ft of River Thames frontage.
The luxury scheme is located close to King’s Road and Chelsea.
Drew Watkins, fund manager at RLAM, said: “The fund has owned the Hurlingham Retail Park for a long time and feel we have taken the first major step in its redevelopment by securing an excellent planning permission for a residential-led scheme.”
Adam Cradick, executive director residential land, CBRE said: “This is one of the last remaining riverside regeneration sites in this prime part of London, and one of only a few prime consented residential development opportunities to come to market in London in recent times.
“The success of other waterfront schemes nearby including Battersea Reach, Battersea Power Station, Fulham Riverside and Wandsworth Riverside Quarter have helped establish the reputation of London’s riverside developments internationally, and we therefore anticipate interest from overseas developers as well as domestic.”
Last year, Henley acquired the neighbouring 3.5-acre Albert Wharf and Swedish Wharf for £30m. Henley aims to lodge plans for around 300 mixed-tenure homes to replace the expired consent for 237 homes. To the south of the river in Putney, a luxury scheme of 127 flats on 1.1 acres is being sold for £25m.
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