InterContinental Hotels Group has launched its apartment hotel brand Staybridge Suites in the UK, with the signing of two management agreements and franchise agreements with Stay Investments Ltd and The Splendid Hotel Group.
The new-build 124-bedroom Staybridge Suites hotel in Brentford, London, will open in late 2006. It will mark the introduction to the UK market of the first major hotel brand to focus on extended-stay guests – those who stay for more than five nights.
The hotel will be managed by IHG under a 20-year management agreement with Stay Investments Ltd.
A further 113-bedroom new-build Staybridge Suites hotel will open on London’s South Bank in late 2006.
The hotel will be managed by IHG for the first three years, before converting to a 17-year franchise agreement with The Splendid Hotel Group.
IHG operates 79 Staybridge Suites in North America. With 52 properties in the pipeline, Staybridge is the fastest-growing extended stay brand in the market.
References: EGi News 06/04/05
