Ikea has opened a circa 11,000 sq ft high street shop in Hammersmith, west London.
The shop, which is about a fifth of the size of its usual stores, is the first in a planned £1bn expansion in London over the next three years.
Its second high street store will open in the former Topshop building on Oxford Street, W1, in 2023.
Ikea previously opened two “planning studios” in Bromley, south London, and Tottenham Court Road, W1, for shoppers to design kitchens and bathrooms and has previously tested small trial shops in Norwich and Aberdeen, but closed them.
The Hammersmith site was chosen because of its proximity to bus and Tube stations.
