Ikea, the world’s biggest furniture seller, has opened its first store in Indonesia, tapping into a market the same size as its native Sweden.
It estimates that 9.5m people will be able to shop in the new Jakarta store, which is the same as the entire population of Sweden, where Ikea has 19 stores.
Commentators have said that the arrival of Ikea indicates an ‘inflection point’ for retail in Indonesia, whichh is currently dominated by mom-and-pop shops.
Financial Times, 18
Ikea, the world’s biggest furniture seller, has opened its first store in Indonesia, tapping into a market the same size as its native Sweden.
It estimates that 9.5m people will be able to shop in the new Jakarta store, which is the same as the entire population of Sweden, where Ikea has 19 stores.
Commentators have said that the arrival of Ikea indicates an ‘inflection point’ for retail in Indonesia, whichh is currently dominated by mom-and-pop shops.
Financial Times, 18
