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Is Diageo’s £4.5bn capital return to investors a short measure?

No drinker likes to see a short measure — unless it’s of the mescal that one Soho barman insists on adding to a negroni. And nor, it seems, do investors in drinks group Diageo. Despite reporting soaring sales of its smoother-tasting tequilas and gins, when the company came up short against earnings and free cash flow estimates — and served up a smaller return of capital — its shares fell 2 per cent.

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