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Jaeger to enter administration

Luxury British fashion brand Jaeger has filed a notice of intention to enter administration.

It follows a report earlier this week in the Sunday Times where a source said that most of its 25 shops were loss-making.

Jaeger previously went into administration in 2012 before private equity firm Better Capital bought the brand for £19.5m. The firm has struggled to make a profit since then.

According to reports, Edinburgh Woollen Mill owner Philip Day is considering buying the business out of administration, but would likely shut most of its shops and focus on the brand’s e-commerce presence.

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