Jurys Doyle Hotel Group, the Dublin-based company taken private at the end of 2005, has hired advisers to look at a possible sale of its Jurys Inn brand worth up to £660m.
The company has hired Merrill Lynch to consider a range of options for Jurys Inn, including splitting its underlying property assets from the operating arm.
The three-star brand has 20 hotels, of which 14 are in Britain and six in Ireland.