Gambling giant Ladbrokes is looking at expanding to new 100,000 sq ft offices in and around the M25.
The bookmaker has appointed Jones Lang LaSalle to conduct a feasibility study on whether it should move from its 70,000 sq ft head office and call centre in Harrow, north-west London, to a location further out in the Western corridor.
The firm has been based at the 1960s building Imperial House, which is owned by a private landlord, since 1996. A raft of leases on space in the building occupied by Ladbrokes’ subsidiaries will expire in mid 2013.
A source said: “The building is quite dated and a lease expiry would give Ladbrokes the perfect opportunity to get something fresher that would better represent its brand name.”
A larger head office would fit with Ladbrokes’ expansion plans, which include 40 new-format stores this year, following the opening of 29 new shops in 2011. All parties declined to comment.
Joanna.bourke@estatesgazette.com