LandAid has announced a new strategy that will see it focus its efforts exclusively on tackling youth homelessness.
The property industry charity will from next year allocate grants only to small and medium-sized UK charities working to end youth homelessness as part of a “jet-wash approach” announced by chief executive Paul Morrish.
LandAid currently allocates funds raised by the property industry to a wide range of charities, but there was a risk, Morrish said, that “funding countless projects, all of which do good, can dissipate the impact of corporate giving. It’s the ‘sprinkler hose’ rather than the ‘jet-wash’ approach”.
“I’m not arguing for property companies and their staff to give less. If anything I want to see more charities benefitting more,” he said.
“But what I really want is to help the property industry find its own charitable ‘jet-wash’ setting. I want to harness some of the industry’s generosity and good will and focus it on achieving lasting and extraordinary change,” he added.
Read Paul Morrish’s explanation of LandAid’s new direction >>
