LandAid has launched London’s first “colour-in cab” to celebrate the charity’s 30th anniversary.
Donated by Frogmore – and designed and illustrated Steve Edge, advertising agency Mr President and artist Clara Bacou – the cab is covered with illustrations of the projects and young people which LandAid supports.
In return for a donation, customers will be offered felt-tip pens to use to colour in sections of the cab.
LandAid chief executive Paul Morrish said: “The colour-in cab will be a completely unique addition to London’s streets.
“In addition to the taxi’s eye-catching design, we hope the jaw-dropping fact that over 80,000 young people experience homelessness every year will be just as memorable.”
To see the cab in action watch the video below, and follow its progress on Twitter #ColourInCab.
