When it is possible to buy anything from a washing machine to a cashmere scarf online, what keeps customers returning to bricks-and-mortar shops?
It is a question that vexes retail landlords across the world: as online shopping continues its rise, securing the future of traditional stores has emerged as one of the sector’s biggest challenges.
Digital retail transactions are forecast to grow globally at more than 20% a year between now and 2022, according to data company 451 Research, reaching $5.8tn in three years time.
