Proptech company Least has hired Bronnie Edwards as its new head of retail, as the business expands into the retail sector.
Edwards previously worked at Grosvenor as an associate director, most recently managing retail and restaurant leasing at the group. Before that, she was a leasing executive at Estée Lauder Companies, where she managed its national property portfolio. Her career began at Cushman & Wakefield.
Leon Ballard, co-founder of Least, said Edwards’ appointment was “another important milestone” for the business, which is an end-to-end platform that aims to speed up the leasing process. Its clients include GPE, Shaftesbury, Grosvenor and Capco.
“Least’s move into the retail sector is the next stage of our growth strategy,” said Ballard. “We have seen, through the interest we have generated in the office sector, how crucial it is to solve the pain point that lawyers, agents, landlords and occupiers all face when completing the leasing process. The retail sector will benefit hugely from a quicker leasing process and we can’t wait to get started in the market.”
Edwards said: “Enabling quicker leasing is of great importance in the retail sector, and using Least will allow stakeholders to move much more efficiently in a market that relies on flexibility and rapidly changing trends. The hard work starts now as we roll out the product for the retail market, and I’m looking forward to working with landlords and agents across the space.”
The hire comes after the platform hired chartered surveyor Nick Fisher as head of sales. Both appointments follow completion of a £1.5m seed-funding round in June earlier this year.
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