Denim giant Levi’s is opening a shop in Covent Garden, WC2. It will pay £700 per sq ft zone A – a record rent for the area, according to BNP Paribas Real Estate.
It has agreed to open a 3,800 sq ft store at 119 Long Acre on a five-year lease.
The shop was formerly occupied by Ben Sherman, which decided to surrender its lease after a year following a strategic review of the company. The review was prompted by US-based Marquee Brands’ sale of Ben Sherman to BMB Clothing.
Nash Bond acted for landlord the Mercers Company; CBRE acted for Levi’s.
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