London is the most attractive European city for international retailers, according to research by JLL.
In a new report, Destination Europe 2015, the firm reveals that London has the highest presence of international retailers – followed by Paris, Moscow, Milan and Madrid – and Bond Street is Europe’s most attractive location for luxury retailers, with a 42% growth on the levels achieved in 2012.
The report also finds that the US has overtaken Italy as the largest exporter of cross-border retail fascias.
Michael Kors, Superdry, Cos and 7 For All Mankind are found to be the most expensive retailers, while Zara, H&M and Mango have the greatest coverage.
James Brown, head of EMEA retail research & consulting at JLL, said: “For international retailers looking for springboards into Europe, London leads the pack. Its retail market size, maturity, high degree of market transparency and retail friendliness make it a magnet for international retailers who are willing to pay a premium for the best locations.”
James Dolphin, international director, EMEA retail agency at JLL, said: “Opportunities for expansion and entry into European markets are not limited to the global and mature markets; Moscow is growing and catching up fast, and may reach parity with Paris in the medium term in regard to international retailer presence.”
