Euston One, a subsidiary of MBU Capital Group funded by Chenavari Investment Managers, has appointed Knight Frank to market its £100m Euston PBSA scheme.
The two sites, at 17-33 William Road and 35-37 William Road, NW1, have planning permission for a PBSA development with 206 student bed spaces, comprising 102 self-contained studio bedrooms and 104 two-bedroom apartments, or “twodios”.
The scheme is a 14-storey tower with 6,000 sq ft of communal amenity space, including a fitness room, studio lounge and cinema. Consent has also been granted for 11,000 sq ft of affordable office space on the ground floor.
The scheme will provide 360-degree views of London from the top floor. It is located in the heart of Euston’s regeneration area between Euston and Warren Street Tube stations.
Pete Moore, director of real estate at MBU Capital, said: “London is a wonderful, booming and vibrant capital, and is home to some of the best universities in the world. This development will not only be the jewel in the crown of London’s PBSA market but will also meet the needs and lifestyle of the modern-day student and set a new benchmark for PBSA across the UK.
“The scheme has been developed with quality in mind. We believe that students deserve better living conditions, and those rooms should be available to all. Despite the challenges in the economy, from day one we offered 35% affordable rooms in accordance with the London Plan.
“We will also be providing affordable workspace as part of the scheme to meet the needs of local start-up businesses and small businesses in the Knowledge Quarter.”
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