Lululemon Athletica, the Vancouver-based clothing company whose upscale yogawear has taken North America by storm, is stepping up its international expansion after its annual profits nearly doubled.
The company, which is capitalising on the “athleisure” trend that sees leggings worn even in the office, said more than half of its planned 40 to 50 store openings this year would be in overseas markets.
Stuart Haselden, chief operating officer who is spearheading the push outside the US and Canada, said the company was also “investing aggressively” in ecommerce in new territories.
