Majestic Wine is to close some of its 200 stores and focus on its online Naked Wines division.
The change will also see the company being renamed Naked Wines.
More details of the store closures – and any job losses – will be given in June along with its full-year results.
Naked is a subscription wine business.
Announcing the transformation plan, Majestic said nearly 45% of its business came from online, with an additional 20% from international sales.
Naked Wines founder Rowan Gormley said: “It is clear that Naked Wines has the potential for strong sustainable growth, and we will deliver the best results for our shareholders, customers, people and suppliers by focusing all our energies on delivering that potential.
“We also believe that a transformed Majestic business does have the potential to be a long-term winner, but that we risk not maximising the potential of Naked if we try to do both.
“Where we have no choice but to close stores we will aim to minimise job losses by migration into Naked.”
The company said it was on target to hit sales of £500m this year, and profits were also on track.
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